HP Zbook

HP introduced its newest laptop, the Zbook, exemplifying strength, power and durability.  With the emphasis on power and strength, we designed a spot that was in your face and dynamic.  With kinetic camera moves that swivel to and fro and bold typography, we were to convey the brand message-POWER.

Role: Designer-Animator

ECD: Tim Crean / Lead Compositor: John Yu / CG: Steve Burger, Chris Uhrich, Phil Massimino / Designer-Animator: Damien Cho / Editor-Producer: Alex Decaneas